Cause Marketing Glossary

This handy reference tool contains the definitions for over 250 cause marketing industry terms used by savvy businesses and nonprofit organizations. When you meet with partners, whether you are a corporation or a nonprofit, it’s always beneficial to speak their language and show them that you fully understand their marketing landscape. We’ve taken some buzzwords straight from this year’s headlines and added others that have been around awhile but have taken on added importance in 2019.