Insight, Impact, and Equity – Collecting Demographic Data

PEAK Grantmaking is working to better understand and build the capacity of grantmakers for collecting and utilizing demographic data as part of their grantmaking. Their work is focused on answering four key questions:

• What demographic data are grantmakers collecting and why?
• How are they collecting these demographic data?
• How is demographic data being used and interpreted?
• How can funders use demographic data to inform their work?

With the help of Kelly Brown, former Executive Director of the D5 Coalition, and an advisory committee of grantmakers, PEAK has completed an expansive survey, interviews with grantmakers, and field research on these four questions.