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Trends & Strategies to Engage Employees in Greater Giving

Knowledgebase
Publication Date: 
January, 2014
Source(s): 
America’s Charities

Snapshot: Trends and Strategies to Engage Employees in Greater Giving is the third edition in a series of reports developed by America's Charities since 2000.

Key findings include:

  • The evolution of the current employee giving model continues toward aligned, branded initiatives that offer charitable choice and that are integrated with other employee engagement activities.
  • Companies recognize the benefits – employer, employee, and community – of a strong giving program.
  • Digital culture is driving many of the changes in employee giving.
  • “Workplace giving” is evolving a full spectrum of employee engagement initiatives.
  • Companies are creating a new giving model to attract younger employees and to ensure their programs remain relevant and vibrant.

 

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